The power of collaboration for Ecuador

Student led Initiative “SOSEcuador”

Raises More Than 25,000 GBP In Less Than 6 Days

The power of collaboration is very strong, we can change the world if we help each other. Francisco Abad, President of the Social Innovation Society at LSE shared with us.

“It’s been over two weeks since a 7.8 Richter scale earthquake stroke my beautiful home country, Ecuador! I felt like I wanted to buy the next plane ticket to Ecuador and go help on the ground! However, with our student network in the UK, we were able to organize ourselves and create a massive decentralized campaign to collect funds to help the emergency disaster relief fund. We got full support and endorsement from our Embassy in the UK and got to work. Our initial goal was £8,000, but we reached £10,000 in less than 12 hours! We stretched our goal to £50,000 and in less than 6 days, we had collected more than £25,000 (half way through our goal)!” Francisco Abad.

To date, Ecuadorian students of more than 25 UK universities have joined, as well as students from other universities around the world. Last week we reached out to the Ecuadorian community based organisations, we were able to convince them to use our platform as an umbrella to collect money through their own initiatives within their own communities. Most people were completely in agreement and got to work immediately by making food in the park to donate the earnings and other community events with artists and dance groups.


Using the campaign as an umbrella platform for the various UK initiatives make sense for various reasons:

  • We have the official support of the Ecuadorian Embassy in the UK, which is actually promoting our platform to their own networks. Moreover, the bank account in the campaign is the one the embassy opened for donations specifically for the earthquake. This is important because this account will allow us to avoid transaction costs and leave money with intermediaries.
  • The platform is online, giving ease of use and collection to people who want to pay by card and not bank transfer.
  • The money will go directly to Ecuador via the embassy, and it will go do a disaster relief fund specifically to the victims. We will personally make sure this money is spent on relief support and reconstruction of the affected areas and not in administrative costs or salaries.  
  • Donations through bank transfer to the embassy don’t show anywhere, but helping our campaign shows the growth and seriousness of it, helping it grow exponentially, and the donor will get special recognition as the name shows in the site (unless you choose to donate anonymously).

It is still the time to join forces and collaborate, please help donate and spread the word!



  • Change your profile picture with the Ecuadorian flag watermarked using this link: this is in solidarity (like we did for France and Belgium)
  • Share a personal message in your language to your social networks through Facebook and Twitter, asking them to donate to
  • Ask your close friends to donate and share in private messages!
  • Help us searching the hashtags #SOSEcuador and ‪#‎FuerzaEcuador and liking the posts about the campaign smile emoticon (the more like, the more visible the campaign)
  • Don’t cancel your trip to Ecuador, it’s totally safe (if you weren’t planning on coming, you really should, you’ll never regret it!)

If you have other ideas to help Ecuador and these amazing University Students, contact Friancisco Abad at #EmpoweringFutures #Collaboration



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